Tags: Background Images, New Twitter, Twitter
Right on the heels of my last post about the importance of maintaining digital consistency between Twitter, Facebook and your team website; then along comes the news that the upgraded Twitter platform or #newtwitter will pretty much wipe out any customized background image in place.
A good article on it here.
There is little doubt that the upgrade will be bringing with it a slew of very useful features (analytics, multi-media, redesigned interface…) but it looks as though one thing that will be lost is the ability to upload a customized background. Many, many marketers have leveraged this opportunity in the past and I have frequently driven home the message myself that teams need to use this space to extend their marketing reach here…
So – you are going to lose your custom background sometime soon. It’s a rolling/random upgrade so you never know when exactly, but it will be sometime between tomorrow and the next few weeks. Better get prepared…
- Do nothing… wait and see what it looks like
- Some background will remain, but not very much
- Prepare an interim background
- Use at least team colors
- Try some designs that utilize the border
This is going to happen soon – so don’t get caught off guard. This is a constantly changing space… it is important to quickly seize opportunities but also, perhaps even more importantly, to react swiftly and respond to changes.
If you have some new solutions in place – please let me know!
UPDATE (September 24, 2010):
I was just upgraded to the new Twitter. Here’s a screen shot. The black background is the space you will have to work with…
Tags: NHL, NHL Draft, Twitter
Here’s 3 teams to keep a close eye from a social media perspective:
Edmonton Oilers: @NHL_Oilers
Not to be obvious, but apart from the fact that Edmonton holds the #1 pick, the Oilers did a fantastic job of using the draft lottery as a successful Tweet-Up back in April, so you can be sure that they will look to build on the social aspect of their Draft. Not only is this an important pick for the organization but represents a key social marketing opportunity.
Los Angeles Kings: @LAKingsHockey
The Kings are the host team/arena, and they were quite active during last years’ draft. I hope to see some “behind the scenes” approach to what they push out. The Kings hold the #19 pick.
Toronto Maple Leafs: @MapleLeafs
The Leafs social population has been growing steadily this past year and the team does not have a pick until the 3rd round. Toronto previously traded away it’s 1 first round pick – which turned out to be the second pick over all in this year’s draft now held by Boston. In a year with two very strong prospects, the fallout from that trade has been a PR issue for the Leafs. @MapleLeafs will be one to watch for a couple of reasons: 1) To see how other teams address the Leafs during the draft, and, 2) Leafs GM Burke has been known for draft day deals, and the team may look to move up and be more active.
I am certain that teams will also be active on Facebook, but Twitter represents a unique opportunity for events. Hopefully we will see a number of Twitpic photos, Twitvid videos as well as engaging updates from teams.
Tags: Face Tagging, Geo Location, Sports Marketing, Twitpic, Twitter
Useful Twitter photo sharing tool, Twitpic recently announced that it was rolling out a face tagging feature – one very similar to Facebook’s in which users can identify themselves in photos posted on the platform (the story on Mashable here).
This, along with other pic organizing tools brings Twitpic up a few notches in its usefulness for marketing and promotions. The contesting limitations imposed by Facebook last year forced social media marketers (who were not inclined to spend $10,000 on ads) to look elsewhere for engagement opportunities and Twitter/Twitpic has filled the void nicely.
Here’s a few ideas on how to use it for contests, promotions or community building:
- Encourage your followers to twitpic themselves with @replys and #’s
- Use face tagging for contests – have users upload pics of them in their jerseys/team apparel/merchandise
- Have users upload pics of them near/outside your sponsors’ locations using @replys
- Twitpic members of your front office/players with Twitter profiles
- Use in combination with geo-location features
Face tagging brings with it a personal level of engagement to Twitter making it more visual. Personally, I believe that Twitter is an excellent mobile tool and the addition of face tagging and geo-location give it a greater sense of relevance.
How can you use these new features in your next Twitter campaign?