Tags: Twitter, Video sharing, Vine
Vine is a mobile app that provides creation and sharing of 6 seconds of video. Sounds cool, but wait – isn’t that what Tout is (does)?
Yes, kind of… But here’s what is different and potentially, exciting.
Tout is a mobile app that offers 15 seconds of video to create/share. The great thing about Vine is that it’s integrated into Twitter, so the sharing gets pretty easy. Vine offers some cool creation features as well – users record their video by touching and holding on the screen, so multiple “shots” are possible within those 6 seconds.
Vine’s social network aspects are clean and simple to use, a lot like Instagram’s. But it’s the Twitter integration that gives Vine a leg up. Twitter bought Vine back in October, so even though its a separate app, it’s still Twitter at the helm. Vine uses existing Twitter profiles as well.
There are obvious parallels here between Facebook/Instagram and Twitter/Vine. Video sharing has a lot of potential, and Vine is well positioned to capitalize on this. Considering recent Instagram frustrations and privacy/content issues, users may be quick to adopt the new Vine platform. I’ve been playing with it for a day now and it’s interesting to see how people are experimenting with it.
Should brands start using it? Too early to tell, but so far – I’m pretty bullish on Vine. I think there are great possibilities here! Tout never really took hold; whether thats because micro-video sharing isn’t what people want, or if the platform was lacking, I can’t say – but we’re about to find out. Keep an eye for now, but if you have the bandwidth, decent social populations (especially on Twitter), I’d be looking at getting Vine into the mix.
Tags: #smsportschat, Tweet Up, Twitter
Many sports teams have held “Social Media Nights” over the past few years, but I recommend that you drop that strategy.
The idea for this post came about during the #SMSportsChat on Twitter last week – where a few people involved and interested in the social media aspect of sports marketing discuss ideas.
While there was a time when Twitter was new, that’s going to back to 2008/09 now. When we first saw the advent of Tweet-Ups, it made a lot of sense. But Twitter has come a long way since then and so have the fans (and players, leagues, etc…).
I recall a conversation I had with a client in 2009, when they figured their Twitter population would “matter” as a digital asset once it hit around 5000. Today, they are in solid 6 figure follower territory.
Having a theme night is a great way to drive some awareness, but focusing theme nights on your social media channels as the core of this is now passe. Furthermore, I think it can help undervalue your brand to a degree in looking dated and more importantly, undermine your social media marketing efforts.
Social marketing should be a part of the daily process of marketing your team. Your fans will be tweeting about your product at the game, from home or wherever they are. The role of social marketers for teams now is not to entice their market to tweet – but to integrate that into their process. Your fans can be your greatest marketing engine if you are prepared to leverage them.
Tags: LA Kings, New York Jets, NFL, NHL, Twitter
Over the past several weeks, there have been a few events on Twitter that merit some discussion and debate.
I’m going to review two examples from the NFL’s New York Jets and the NHL’s LA Kings as they both provide some insight into Twitter’s role in how sports teams communicate (or not).
New York Jets
This case comes out of the New Orleans’ Saints Bounty fiasco. Basically, QB Drew Brees tweeted that he couldn’t imagine that his coach, Sean Payton could be suspended for the entire 2012 season. The NYJ decided to send a reply…
@drewbrees Know you’re frustrated but if he had admitted instead of trying to cover it up, maybe Williams gets a suspended.
Not long after, another tweet came from the NYJ…
At 11:21pm on 3/21 an unauthorized tweet was sent from @nyjets. This is not the view of the New York Jets. We are looking into this matter.
I know a thing or two about sports teams and twitter, and I’m pretty certain that most teams do not “authorize” their tweets, especially at 11:21PM at night. These things happen, sometimes due to the staff/resource in charge of the Twitter account that accidentally sent a tweet that was intended for their personal account and sent it as the team account. This goes beyond sports; such was Chrysler’s experience on Twitter in which personal and brand accounts were confused and resulted in the brand tweeting out an F-bomb.
It turned out that Chrysler’s mistake actually helped increase followers – and that segues into the next example…
During their recent first round playoff victory over the Vancouver Canucks (the most followed NHL team on Twitter), the LA Kings sent out the following tweet after game 1:
To everyone in Canada outside of BC, you’re welcome.
The tweet referenced the fact the Canucks were viewed as one of the most disliked teams in Canada and sent legions of Canucks followers into a tizzy. The tweet also garnered several thousand RTs (over 17K, I believe – good enough for 10th most RTs in Twitter history) and went on to help drive close to 10,000 new followers by the next game 2 days later. While many were expectedly upset, others did not take it so seriously.
There was no “retraction tweet” per the NYJ, in fact, a Kings Spokesperson pumped their digital tires with a light apology, which I felt was more than adequate. Many saw the Kings’ tweet as fun, and were suprised that the Twitter account was being taken seriously.
So What Does This Mean?
From my experience, I know that different teams have different opinions and approaches to Twitter and communications. We see many players across many sports as well as many members of the media engage in light chirping and making fun of one another on Twitter – and in a way that would not be seen in any other venue.
I see this as healthy debate… I think the only correct answer is that it entirely depends on the teams’ market – whether they are a dominant presence in their market or strive for PR. There is no escaping the fact that the Twitter account still comes from the brand, but…
- Is Twitter part of PR no matter what?
- Is it strictly fan engagement/loyalty and Marketing?”
- Is Twitter more valid than any “official” PR communication channel?
- Can Twitter be “just for fun”?
This is what makes this field so interesting (and at times, challenging). Everyone is paying attention now – and like it or not, Twitter may be more valid and “official” than you think. Teams used to provide announcements via press releases on team, game or organizational operations. Now, teams “release” tweets, updates, pins and instagrams all day, every day.
Where does all this sit with you?
Tags: Demographics, NHL, Twitter
You might consider this an unofficial “Guest Post”…
Thanks to Pat Coyle of ColyeMedia
[Via Coyle Media]