I’ve listed these rankings based on Klout – which has gotten a lot of pub recently in changing its influence algorithms. In general, many people have an issue with Klout in terms of exactly what and how it measures, but it is a data point to take note of. I suggest you have a look at how I’ve positioned them, and then play around with the different ranking categories available.
First – the 4 major North American Leagues…
And then have a look at global sports brands and teams.
It’s a pretty interesting site to play with. It’s obvious that total populations do not equal influence – but what might not be so obvious is what the benefits of influence are. Channeling and motivating that influence – beyond loyalty and the often overused term of “engagement” – is what social marketing is all about.
What do you think about what you see here? Does Klout matter – and regardless of the measurement tool, what is your position on Influence that drives the $?