Tags: Influence, Klout, Soical Media, Sports
I’ve listed these rankings based on Klout – which has gotten a lot of pub recently in changing its influence algorithms. In general, many people have an issue with Klout in terms of exactly what and how it measures, but it is a data point to take note of. I suggest you have a look at how I’ve positioned them, and then play around with the different ranking categories available.
First – the 4 major North American Leagues…
And then have a look at global sports brands and teams.
It’s a pretty interesting site to play with. It’s obvious that total populations do not equal influence – but what might not be so obvious is what the benefits of influence are. Channeling and motivating that influence – beyond loyalty and the often overused term of “engagement” – is what social marketing is all about.
What do you think about what you see here? Does Klout matter – and regardless of the measurement tool, what is your position on Influence that drives the $?
Digital wing man and social media consultant.
TopicsApps Brand Branding Canucks Capitals CRM Delicious Engagement Entrepreneurs Facebook Foursquare Google Google Plus Leadership Linkedin Maple Leafs Marketing Marshall McLuhan NBA Networking NFL NHL Olympics Personal Brand Positioning Productivity profile ROI RSS Sales sales process Sales Tips Sales Training Selling Social Marketing Social Media Social Networking Sponsorship Sports Sports Marketing Super Bowl Tools Twitter Voicemail YouTube
http://www.abc-of-hi… on MLSE Social Media Strateg… Bare Girls on Re-branding a Sports Team: New… Cleta on Re-branding a Sports Team: New… Maribel on Re-branding a Sports Team: New… Http://Birburim.Com/… on Re-branding a Sports Team: New…