Beware of sales resources that charge for information on social media.
Tools like Linkedin, Twitter and Facebook are free and hardly new. There is a great deal of information about their use and value for sellers available on the Internet. Charging hundreds of dollars for seminars and using terms like…
“By this time next year, the gold rush to social media marketing will be near complete.”
… are misleading and false.
In addition, announcements like this one (eNewsletter focused on sales and social media) use sales techniques that are just plain cheesy and a turn off for many buyers. It just rubs me the wrong way and reinforces the sales stigma that I try to combat in my own training.
I freely share information to sellers, marketers or interested persons on what social media tools can do for them through this blog. My way is to share information that people may value and continue to follow. I appreciate this and their ideas/comments. Sometimes, those conversations turn into opportunities or projects – things that I do charge for, but only when it is for my direct services – not for information that is free to all.
Charging for such info flies in the face of what social media marketing is all about.