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NHL Teams on Facebook: FanPage Rankings

September 20, 2009 at 1:38 pm | Posted in Facebook, NHL, Social Media | Leave a comment
Tags: Facebook, FanPage, NHL, Ranking, Social Medi, Social Media

Here’s a list of the NHL club’s “official” (i.e. owned and operated by the club) Facebook FanPages ranked by total population – with some analysis to follow…

Montreal*: 491,271

Pittsburgh: 119,073

Vancouver: 94,714

Chicago: 75,806

Philadelphia: 73,366

Boston: 66,307

Washington: 47,881

Buffalo: 45,028

Minnesota: 32,463

NYR: 22,210

Colorado: 21,452

Dallas: 20,876

St. Louis: 20,066

Anaheim: 19,188

San Jose: 19,129

Carolina: 19,125

Ottawa: 18,542

Toronto: 18,494

Calgary: 16,526

Edmonton: 16,201

New Jersey: 13,014

NYI: 9,172

Nashville: 9,078

Florida: 5,981

Tampa: 4,808

Phoenix: 4,787

Los Angeles: 4,707

Atlanta: 2,381

Columbus: 933

*Montreal leverages a 3rd party app for their Facebook Fanpage.

Analysis

Montreal’s “official” page uses a WaterCooler app – I blogged about this in an earlier post. It works in a much different way… Pittsburgh’s 2nd place rank seems quite obvious as they possess some of the games’ brightest talents and stars and are the current Stanley Cup Champions.

Vancouver stands out here at #3. Without a Stanley Cup in its history, the primary reason that the Canucks rank so high is their positioning and focus on social media.

I am most surprised by Toronto – an original 6 team in a huge market with loads of history and success; Toronto’s numbers are not strong compared to their brand, profile, status in the league and widespread fan base.

What are your thoughts on this list?