Tags: Keep it Six, Makeitseven, NHL, Phoenix Coyotes
It didn’t take long.
In response to the MakeItSeven website – or what I’ve called the branding of this purchase attempt, there is a t-shirt that positions against the brand called “Keep it Six”.
I think the interesting point here is that the PR battle hinges on the number of NHL franchises in Canada – but the issue is clearly elsewhere. The Coyotes are bankrupt – plain and simple. The MakeItSeven.ca brand has taken the issue to a different level, one that I still find to be an interesting strategy…