Direct Contact

3 Predictions for 2012

I’ve never done this before, so bookmark this page and be ready to call me out!

Here goes…

Prediction #1: Google Plus is Here to Stay

There were a lot of doom sayers when G+ launched this year and I still caution my clients and anyone willing to listen to wait before launching a Brand Page on G+. That may change in 2012…

It was instantly billed as a Facebook vs. G+ “battle”. Which is not a fair fight or the reality of the situation. As I see it (along with many others) the big difference maker with G+ is its impact to search. Up to 70% of website referrals come from search queries (Googling). This really means something for the small to medium-sized business. If that uptake continues, and more people begin to use G+, sports brands will be well advised to join the party here.

Prediction #2: RIM will Re-Emerge

2011 was not a good year for RIM. But I predict that the Blackberry maker and smart phone giant in serious trouble has a bounce back year in 2012. It may be through its own internal revolution, or perhaps the time is right for RIM to be snapped up by Google… who knows, but I’m going on the line to say that a comeback is in the works.

Prediction #3: Sports Picks

• Superbowl: Green Bay attains perfection
• Stanley Cup: Chicago Blackhawks are back on top
• NBA Championship: Miami Heat get it done this year
• World Series: Toronto Blue Jays surprise everyone

Dec 18/11 Update: KC beat the Packers today… sooo that’s one down…