Crowdsourcing Sales: Charlotte Bobcats

February 9, 2011 at 3:22 am | Posted in NBA, Sales Methodologies, Sales Tips, Social Media | 3 Comments
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Imagine outsourcing your ticket sales team. But not to sales people – Instead, your fans sell tickets for you.

Sounds crazy? Well, it’s already happening… kind of.

Crowdsourcing is the concept of letting your audience decide or determine something. Consider a contest in which you allow your fans to come up with a name for a new team mascot. This is an example of crowdsourcing.

The Charlotte Bobcats are taking an interesting move in the crowdsourcing sales direction by tasking their fans on Facebook with selling tickets.

Fans can offer tickets at a reduced rate to their Facebook friends, and receive prizes and rewards for their efforts – top prize being the chance to meet (or “hang out” with) Michael Jordan before a game and receive 2 court side seats. There’s a bunch of other prizes as well.

Consider the reach and power of such a promotion – with the Bobcats’ current Facebook Page population of 46,000+, keep in mind that the average Facebook user has 130 friends (More Facebook stats by clicking here)… I think you get the picture. Now, not all of these fans will participate in the challenge, but the possibilities are intriguing to say the least.

I don’t foresee that in-house sales team will disappear, but such a campaign could bring good results.

What do you think about the idea of “Fansourcing” ticket sales?

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NBA Finals Sets Twitter Record, But Is It Impressive?

June 21, 2010 at 12:38 pm | Posted in Social Media, Sports Marketing, Twitter | 3 Comments
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No.

Here’s why…

Check out this article from Mashable about how 3085 Tweets per second were created during last week’s NBA Finals between the Lakers and Celtics.

Considering the average tweets per second is just over 700 and this record even outpaces a more global current event with the World Cup – something in the range of 2,800+ tweets per second.

3085 tweets per sec is about 185,000 tweets per minute… now that is a lot of content. All user generated, all free.

This seems like an impressive number, but consider:

  • @NBA on Twitter: 1.9M+ followers
  • @Lakers on Twitter: 1.5M+ followers
  • @Celtics on Twitter: 60,000+ followers

That’s a fair amount of fans plugged into a 7th game, so I think these numbers really make sense. In fact, @NBA and @Lakers represent the top 2 sports accounts on Twitter.

These numbers make sense. Too bad they didn’t make any dollars…

The clincher – and those know me or are regular readers know it’s coming… Where was the sponsor? This was a massive – and missed – opportunity.

Maybe next year…

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The Offseason: 6 Ways to Stay Plugged In

June 17, 2009 at 6:28 pm | Posted in Social Media, Sponsorship, Sports Marketing | 3 Comments
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plugThe NBA and NHL championships have come and gone.

It’s a bit too early to start talking about the NFL, and MLB is not the most social media focused league in town.

So one might think that there is very little to discuss regarding social media and sports right now – but that would be a mistake. Now is a very important time for teams and leagues to keep fans engaged.

Why? Because, if you follow my path to social media then you know that sponsorship is not far behind. Through social media, there are still opportunities to keep fans active, and to keep sponsors activated.

Consider the following… How can you leverage:

  • Ticket Sales – Do you have a social media angle for marketing tickets?
  • Contests/Give Aways – Are you giving your market a reason to keep plugged in?
  • Off Season Drafts/Trades/Personnel Changes – Can you provide perspectives and insight from the source?
  • Discussion – Can you generate discussion and debate?
  • Access – Can you provide visibility on team insiders?
  • Announcements – Can you release info via social networks prior to a press release?

If you give your market good reasons to stay plugged in – then they will. Staying plugged in is what your sponsors want and need to see.

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