Tags: Branding, Downloads, Free, HubSpot, Marketing
The first is a powerpoint from HubSpot. They have some great free resources and webinars regarding social media. Below is a link to a presentation that contains over 50 charts and graphs on marketing data – many related to social media. You might find it useful and also be interested to keep tabs on HubSpot as well…
The second is an eBook from Don MacLeod called “The Basics of Branding”… it’s a 21 page PDF.
Hope you find some value in these!
Tags: Branding, Marketing, Sales
We all know what it means, but it can be hard to define. I think it is important to sometimes reframe what we are doing – take a look at it from a higher level and this can help inform our perspective on what we do, how we do it and how we can improve it.
Essentially, “sales” represents the transfer of credibility from the seller to the brand.
A sales person starts with nothing – perhaps a cold call, and they work through the sales process by establishing and reinforcing their credibility to the point when the buyer feels they trust and believe the seller and agree to sign off. At that point – the seller has worked hard individually to the point where credibility has been built and then has been successful in transferring that credibility to the brand they represent – A tall order for sure.
Now, sure – of course marketing can help with building that brand (either in advance or during the sales process), but it really comes down to individuals. People connecting with people. For that very reason, sales people are one of the most important hires that an organization can make. These people are walking and talking your brand every day.
Who says sales and marketing do not understand one another? They are different sides of the same thing.
Tags: Brand, Entrepreneurs, Marketing, Sales
It’s always different working with entrepreneurs vs. sales people.
I recently taught a class here in Toronto focused on social media at MicroSkills. For a lot of “new” entrepreneurs, selling is the last thing they want to do. Many of them see sales as a necessary evil – as if it is only a matter of time until the market finds out about them and the phone begins to ring. They have the vision, but are not prepared to put in the time to find customers/clients (and the skills to pull it off). They focus their skills gap on the brand… i.e. “if only the brand were stronger…” vs. “I’d like to be better at selling.”
On the other hand, sales people often miss/overlook the vision of the business – both their own and their prospect’s businesses. They have the skills and can pound out calls and presentations, but have trouble with the big picture.
Now – these are generalizations, and there are some great sellers with vision and some entrepreneurs who can work it on the streets. Ultimately, I think it is rare for individuals to be strong in both areas. Success doesn’t come easy.
Bottom line = $. The efforts of any business – your own or selling within someone’s business needs to result in sales. Sales continues to be stigmatized while functioning as the life blood of any organization. I see both entrepreneurs and sellers alike continue to wish that their brand could help them sell, or better yet, sell for them.
Selling is a fine art – marketing is an applied art.