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Branding the Purchase of the Phoenix Coyotes: PART 2

It didn’t take long.

In response to the MakeItSeven website – or what I’ve called the branding of this purchase attempt, there is a t-shirt that positions against the brand called “Keep it Six”.

I think the interesting point here is that the PR battle hinges on the number of NHL franchises in Canada – but the issue is clearly elsewhere. The Coyotes are bankrupt – plain and simple. The MakeItSeven.ca brand has taken the issue to a different level, one that I still find to be an interesting strategy…