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Get a Twitter Handle on that Jersey

I really enjoy the consulting work I do with teams.

But sometimes, I’d like to have the opportunity to “own” a brand and market it. This is one of the first things I would do…

Recently, an article hit the web about a Mexican football (soccer) team that replaced player names with their Twitter handles on the backs of their jerseys. Cool idea, I thought – but couldn’t see it happening in major league sports. But it gave me an idea…

I’d start giving away jerseys to my teams’ Twitter followers with player Twitter handles on the backs.  Same home or away jersey, use the players real number but instead of their last name on the name plate, place their Twitter handle there instead…

@Mark_Sanchez on the back of a NYJ jersey

@RealStamkos91 on the back of a TB Lightning jersey

@dfreese23 on the back of a St. Louis Cardinals jersey

Give a few of these away, and watch other tech/social savvy fans get on board… imagine how many @BizNasty2Point0 jerseys would get moved…

What do you think? Here’s your free idea of the day…