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The Super Bowl and Social Media Sports Marketing

With the big game just around the corner, I wanted to share a few Super Bowl things I thought were interesting…

Sometimes rivaling the game itself, Super Bowl commercials are of big interest for everyone from the hardcore to the peripheral fan and specific interest to those of us focused on sponsorship. This year saw not only “teasers” for some ads, but the outright release of the entire ads on YouTube.

With nearly 10 million views (at the time of writing) The Honda Ferris Bueller commercial debuted this week – does this diminish the “actual” airing during the Super Bowl? I say yes, but if Honda sells a record number of CR-V’s – isn’t that the point?

Last year, Foursquare clocked over 200,000 check-ins in a nationwide Super Bowl event. I’m guessing that should be well over 500,000 this year – and in addition, Foursquare has partnered with Pizza Hut and American Express.

Here’s the official Super Bowl 2012 Foursquare page.

We’ll see a ton of content on Twitter from fans, media and celebrities no matter what happens at the Super Bowl, and there’s potential to break some records here too. With over 9,420 tweets per second, Twitter and the NFL broke some records this past season with the #Tebow playoff pass.

Twitter launched Ad Scrimmage this week, which kicks in for the week immediately following the game to allow users to vote on their favorite Super Bowl commercials,  so be sure check that link again.

There’s also a Super Bowl Facebook Page.

When you look back 4 years ago, when the Giants and Patriots last met in the Super Bowl, social media was still pretty new – and now these two teams have fully embraced social marketing. Mashable provides a good breakdown of this analysis here…

The Super Bowl event committee  has a Stay Connected Hub with a staff of 50 resources to monitor and respond on various platforms.

Will you be tweeting? Or checking in? See you online…