Tags: Branding, Downloads, Free, HubSpot, Marketing
The first is a powerpoint from HubSpot. They have some great free resources and webinars regarding social media. Below is a link to a presentation that contains over 50 charts and graphs on marketing data – many related to social media. You might find it useful and also be interested to keep tabs on HubSpot as well…
The second is an eBook from Don MacLeod called “The Basics of Branding”… it’s a 21 page PDF.
Hope you find some value in these!
Tags: Branding, Marketing, Sales
We all know what it means, but it can be hard to define. I think it is important to sometimes reframe what we are doing – take a look at it from a higher level and this can help inform our perspective on what we do, how we do it and how we can improve it.
Essentially, “sales” represents the transfer of credibility from the seller to the brand.
A sales person starts with nothing – perhaps a cold call, and they work through the sales process by establishing and reinforcing their credibility to the point when the buyer feels they trust and believe the seller and agree to sign off. At that point – the seller has worked hard individually to the point where credibility has been built and then has been successful in transferring that credibility to the brand they represent – A tall order for sure.
Now, sure – of course marketing can help with building that brand (either in advance or during the sales process), but it really comes down to individuals. People connecting with people. For that very reason, sales people are one of the most important hires that an organization can make. These people are walking and talking your brand every day.
Who says sales and marketing do not understand one another? They are different sides of the same thing.
Tags: Branding, environment, markerting, Twitter
As it is the end of the year, people like to make predictions. So I’d like to look back at a previous prediction for 2008 that blue would be the new green.
In late 2007, Ad agency JWT posited that blue would replace green as the color of the environmental movement – after all, the sea and the sky are blue… As it turns out, this didn’t happen and green is still green.
I interpret JWT’s prediction differently – blue is (or can be) the new green, but not in so much as the colour blue standing for all things environmental. This thought is not a prediction for 2009 – but I think that companies and brands should be looking at “blue is the new green” as an opportunity – at least ones that provide a product that involves water (read as blue).
One of the greatest (subjective) marketing ideas of the 90′s was the commodification of water, and the second greatest was the upscaling of coffee. As far as I know, coffee is mostly water – so just where does that water come from anyway?
So I asked Starbucks (via Twitter):
No link, no details – just filtered water, a missed opportunity… As consumers continue to demand more and more environmentally sound and healthy products – will companies begin to focus on the water in their products? Is there a market innovation opportunity for companies like Starbucks to bring the water used in coffee production to the forefront? Would Coca-Cola ever release a “Blue Coke“?