Identifying what your “return” is on digital and social media efforts is an important first step. These returns are not limited to sales, but can involve a number of goals, metrics and targets.
Digital Return Optimization (DRO) is…
“The methodology of maximizing and leveraging digital and social media assets to achieve specific growth, interaction and/or revenue goals.”
What DRO can do…
- Increase web stats
- Deepen and extend digital reach
- Monetize social media sites
- Grow friends and followers
- Enhance online branding
The DRO process is composed of determining specific goals, reviewing existing assets, building an implementing a strategy, planning and executing tactical elements and then track, maintain and adapt moving forward.
For more details, reach out via my Contact Page.