Comments for Direct Contact

Comment on Micro-transactions and Future Revenues from the Social Space by John

John — Sat, 12 May 2012 13:11:47 +0000

Please continue writing such fantastic articles

Comment on MLSE Social Media Strategy by titanwebsolutions.co.uk

titanwebsolutions.co.uk — Tue, 24 Apr 2012 20:54:46 +0000

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Comment on Rethinking Email as a Mobile Strategy by Carson McKee

Carson McKee — Tue, 27 Mar 2012 17:11:54 +0000

Thanks for noticing – fixed now

Comment on Rethinking Email as a Mobile Strategy by Pat

Pat — Tue, 27 Mar 2012 09:35:51 +0000

Shame about the typo at the end ‘god’ – good

Comment on Lessons Learned in Digital Sports Marketing for Non-Sports Brands by Rob

Rob — Tue, 21 Feb 2012 00:00:46 +0000

It always astounds me how much Social Media websites has an impact on the volume of traffic that you can get when done properly

Keep up the great work,

Robert

Comment on 15 Fan Engagement Ideas by Carson McKee

Carson McKee — Tue, 24 Jan 2012 06:25:12 +0000

Great feedback – strong points and appreciate your additions… Always good to hear from you

Comment on 15 Fan Engagement Ideas by Neil Horowitz

Neil Horowitz — Tue, 24 Jan 2012 06:07:09 +0000

Catching some of the key oversights, yet so simple, often not seen in social media: show you LISTEN; if you ask a question, share the answers!

Fans want to feel personally invested, so give them a chance to be part of the game, the organization, the larger community — designing a logo, picking a merchandise item to be discounted, facilitate fans leading conversation and meeting each other, pick music in-arena, pick 3 stars, so much more….Ever out of ideas? The fans are full of them!

I’ve been pondering polls forever; mutually beneficial — learn about fans [better marketing, better partners], fans get better product offerings [pizza instead of burgers, weekend game plans instead of plans based on opponent, this shirt or that one to be a contest prize- product exposure - love it!

Quick additions -- exhort fans to 'tag' their friends. If I win to tickets to the @team game, I'm taking @friend with me [for Twitter or FB]; spread the word! Also, attract new users by showcasing that you’re listening: show fan-submitted comments or pics in game programs or in-game screens, fan-created game headlines/analysis, social media sections or post/pre game events, personalized/exclusive merchandise created by fans [i.e. shirt with a team-related hashtag that grew organically marketed to followers/fans].

Could have a few hours of chat on this. Fun subject…makes social media fun!

Of course, the caveat — amplify the voice of the fan at your own risk and/or discretion, every game has a winner and a loser and fans live in the moment; you may not want a fan-generated headline after a lopsided loss, so don’t make promises you can’t keep.

Comment on What Is Your Digital Return? by Carson McKee

Carson McKee — Tue, 24 Jan 2012 05:33:33 +0000

I appreciate your insight – thanks for reading!

Comment on What Is Your Digital Return? by mercadeo

mercadeo — Mon, 23 Jan 2012 15:02:14 +0000

Thus, using social media as a form of marketing has taken on whole new challenges. As the 2010 Trust Study indicates, it is most effective if marketing efforts through social media revolve around the genuine building of authority. Someone performing a “marketing” role within a company must honestly convince people of their genuine intentions, knowledge, and expertise in a specific area or industry through providing valuable and accurate information on an ongoing basis without a marketing angle overtly associated. If this can be done, trust with, and of, the recipient of that information – and that message itself – begins to develop naturally. This person or organization becomes a thought leader and value provider – setting themselves up as a trusted “advisor” instead of marketer. ” Top of mind awareness ” develops and the consumer naturally begins to gravitate to the products and/or offerings of the authority/influencer.

Comment on Social Media is Still Social – Isn’t it? by John

John — Sat, 21 Jan 2012 15:36:41 +0000

Great Blog