Tags: G+, Google, Google Plus, Googleplus, Sports Marketing
When G+ came along last summer, I was admittedly excited (with a dash of GoogleWave skepticism). It was fun trying to get and then giving out invites and there was a lot of anticipation about what the platform would offer. Then we all got on and played around with it. Posts and conversations soon focused on “Is there anything happening here?”, and then people maybe checked back once a week or so – if that.
Behind the scenes, G+ wasn’t ready for brands and shut down any Profiles that were brands. It was a bit of a gong show, but it did build anticipation for what the Brand Page experience would be like.
So – here’s my take on sports teams on G+…
First off, I would have (and recommend) to hold off for now. There’s no rush here.
Don’t get me wrong – a big part of me is excited to get teams busy here and the tech-side of me is keen to do it. But remember – this is a Marketing initiative. Why are teams on Facebook? Because their fans are on Facebook. I’m not sure the same is true of G+ with numerous articles (here’s a good one) that have my wonder if G+ is really the right market at this point in time.
Yes, building a G+ Page is cool – but is it smart marketing?
Another big factor with G+ is how it affects search. It seems obvious that Brands with a G+ page will rank higher in Google searches. But consider that from a sports team perspective – is ranking your team site, which has corporate partners invested in it, lower than a social networking site really a good idea?
Given the heavy load of content production, customer service and good old engagement required from a small digital staff, is layering on another social network from the ground up a wise investment of time?
I see less and less of teams actually using social media in a social way. There is increasingly less interaction with the Brand. Teams need to think fans first with Facebook and respond to their comments, answer questions, thank them for their photos. Teams on Twitter should be spending as much as 2/3rds of their tweets on @replys to fans.
Simply using social channels to drop links to your team site is not the point here. These are social networks.
Don’t forget how we got here in the first place.
Tags: Demographics, NHL, Twitter
You might consider this an unofficial “Guest Post”…
Thanks to Pat Coyle of ColyeMedia
[Via Coyle Media]
Tags: Background Images, New Twitter, Twitter
Right on the heels of my last post about the importance of maintaining digital consistency between Twitter, Facebook and your team website; then along comes the news that the upgraded Twitter platform or #newtwitter will pretty much wipe out any customized background image in place.
A good article on it here.
There is little doubt that the upgrade will be bringing with it a slew of very useful features (analytics, multi-media, redesigned interface…) but it looks as though one thing that will be lost is the ability to upload a customized background. Many, many marketers have leveraged this opportunity in the past and I have frequently driven home the message myself that teams need to use this space to extend their marketing reach here…
So – you are going to lose your custom background sometime soon. It’s a rolling/random upgrade so you never know when exactly, but it will be sometime between tomorrow and the next few weeks. Better get prepared…
- Do nothing… wait and see what it looks like
- Some background will remain, but not very much
- Prepare an interim background
- Use at least team colors
- Try some designs that utilize the border
This is going to happen soon – so don’t get caught off guard. This is a constantly changing space… it is important to quickly seize opportunities but also, perhaps even more importantly, to react swiftly and respond to changes.
If you have some new solutions in place – please let me know!
UPDATE (September 24, 2010):
I was just upgraded to the new Twitter. Here’s a screen shot. The black background is the space you will have to work with…