Tags: Sports Marketing, Twitter
It’s a cliche, but you heard it here first a week ago regarding Twitter use by players and pending policy requirements… and a heads up to Alan Tonner for his comment about this on my blog.
I’d post a link to the article in the Sports Business Daily, but since it is subscription based you wouldn’t be able to view it. So here is a cut & paste…
The Bucks have banned players using social networking site Twitter “while on company time” after F Charlie Villanueva sent out a message during halftime of Sunday’s game against the Celtics, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Bucks officials confirmed that Villanueva sent out the following message “to fans and friends alike shortly after the coaches spoke to the team at halftime: ‘In da locker room, snuck to post with my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.’” Villanueva, whose Twitter ID is CV31, after the game sent a follow-up message, stating, “By the way, lets just get the record straight, my halftime twitt had no interference with what goes on regularly during the locker room.” Skiles yesterday said, “We made a point to address Charlie and the team that it’s nothing we ever want to happen again. We don’t want to blow it out of proportion.” Skiles added that Villanueva “was not fined” (MILWAUKEE JOURNAL SENTINEL, 3/18). Walker adds that early yesterday, prior to news reports on Villanueva’s halftime post, Villanueva had 1,257 “followers,” but he now is “closing in on 4,500 followers.” Also, while it is “impossible to prove, many believe Villanueva was the first professional athlete to Tweet while he was on the job” (JSONLINE.com, 3/18).
What do you think? Was Charlie V out of line?
Happy New Year! But don’t forget that it’s also just Thursday.
We embrace the concept of “new-ness” and improvement every January 1st. There’s a lot to be said for a fresh start, a new look, positive change… we wrap this holiday in the concept of “new” and also spend a great deal of time in reviewing and rating the events of the past year.
True success through innovation and introspection is a daily process for both individuals and for business. Don’t put all that pressure on one day, or one concept surrounding January - it needs to be a core belief.
Having said that, it is a philosophy that I am bringing to my day today and will work to do so every day. Don’t take anything for granted, and don’t let crisis be the driving force for change. Be ready and open everyday…
What do you think? Are you ready?