Minnesota Wild Corporate Partner Summit
May 21, 2010 at 2:48 pm | Posted in Branding, Facebook, Getting Started, Linkedin, Marketing, Social Media, Sponsorship, Sports Marketing, Twitter | 1 CommentTags: Minnesota Wild, Social Media, Sponsorship, Xcel Energy
I was invited to speak at the Wild‘s Corporate Partner Summit this week on the topic of social media. The event was held in the Xcel Energy Center and used the scoreboard as the presentation screen – which was a cool idea.
My topics ranged from:
- Getting started and setting objectives
- Customizing platforms for differentiation
- Monetization and e-commerce integration
- Trends and forecasts
The attendees were the Wild’s corporate sponsors – which is a great value add that the team provides it’s partners. Other presenters included Tom Reutter of Scarborough Research who presented some great data on Wild fans and social media, and Dewayne Hankins / Michael Brinkman of the Wild’s internal DIG group (Digital Interactive Group) who presented on the Wild’s social presence, successful promotions and future direction.
Thanks also to Anna Johnson and Kathleen Borschke of the Wild’s Corporate Services team for all their work in preparing for the event.
True to social media form – some attendees were tweeting during my presentation – which I think is an effective way to measure engagement:
A corporate partner summit is a good way to offer value for any team – and it’s great to have the opportunity to see what your audience is picking up on. As I have mentioned many times, along with many other voices in the social space – one of social media’s key benefits is the opportunity to listen.
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Carson McKee,
Digital wing man and social media consultant. -
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Thanks $author! This post about Minnesota Wild Corporate Partner Summit « is the best I have ever read. Your social media marketing insight is something is something I can keep coming back for! – Thanks again!
Comment by James— November 22, 2011 #