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NHL Teams on Facebook: Where are they now?

April 14, 2010 at 10:36 am | Posted in Facebook, Marketing, NHL, Social Media, Sports Marketing | 1 Comment
Tags: Facebook, NHL

Last October, I profiled the 30 NHL teams and ranked them according to population size on Facebook. As the 2009/2010 regular season has ended, here is a look at where these teams currently sit…

The Century Club

1. Pittsburgh: 187,985 (+58%)

2. Chicago: 168,441 (+122%)

3. Detroit: 157,510 (+77%)

4. Vancouver: 140,443 (+50%)

5. Philadelphia: 129,291 (+76%)

6. Boston: 127, 592 (+92%)

7. Washington: 122,750 (+156%)

Note strong increases across the board – the Pens still lead the pack… the Canucks lead all Canadian teams by a sizable margin (see below)… with relative on-ice success, both the Boston and Philly are strong hockey markets in large cities.

50K – 100K Club

8. Buffalo: 78,356 (+74%)

9. Colorado: 74,992 (+249%)

10. Toronto: 69,116 (+273%)

11. Carolina: 59,507 (+211%)

12. NYR: 54,942 (+147%)

13. Minnesota: 51,906 (+60%)

14. San Jose: 50,461 (+164%)

Note the steep drop from #7 to #8 position… very strong % increases from the Leafs, Avalanche and Hurricanes here. Still huge potential for NYR and the Leafs considering their market size and fan base.

30K – 50K Club

15. St. Louis: 47,311 (+136%)

16. Edmonton: 40,966 (+153%)

17. New Jersey: 39,674 (+205%)

18. Calgary: 33,385 (+102%)

19. Ottawa: 31,827 (+72%)

20. Dallas: 30,523 (+46%)

21. Anaheim: 30,105 (+57%)

These teams see strong % increases as well – Note Edmonton’s #16 position proving that a winning product isn’t everything (but it certainly doesn’t hurt).

Under 20K Club

22. Nashville: 16,911 (+86%)

23. Tampa Bay: 15,877 (+230%)

24. New York Islanders: 14,796 (+61%)

25. Phoenix: 12,641 (+164%)

26. Florida: 12,551 (+110%)

27. Columbus: 10,786 (+1056%)

28. Los Angeles: 7,293 (+55%)

29. Atlanta: 5,825 (+145%)

Despite some significant % increases across this group (note Columbus up from 933 fans at the beginning of the season), Phoenix, Nashville and LA provide similarly to Edmonton that winning isn’t everything…

* Montreal: Official Facebook Community is a Watercooler App and not a Facebook Fan Page – current fan total: 498,673