7 Tips for Social Media ROI
March 22, 2010 at 5:45 pm | Posted in Business Development, Facebook, How To..., Marketing, Sales Tips, Social Media, Sponsorship, Sports Marketing, Twitter | 2 CommentsTags: Facebook, ROI, Social Media, Sponsorship, Sports Marketing, Twitter
Where is the ROI from social media? From a sports marketing perspective – here is where you find the money:
- Grow your Fan and Follower populations – more eyeballs, more traffic to drive back to your website
- Bigger pops allows you to sell the social space itself too (see #2)
- Custom tabs on Facebook: You can build and sell these spaces to sponsors
- Sponsored contests for engagement
- Don’t just drop sponsored links, give fans a reason to click
- Sell your Twitter background space
- Get a sponsor for your Facebook page
- Engage with sponsors on Facebook and Twitter
- As part of a marketing strategy, brand synergy is important
- Sponsored player Twitter account
7 tips to get your social media strategy integrated into your marketing mix and draw an ROI as well.
Have you tried any of these?
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Carson McKee,
Digital wing man and social media consultant. -
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Thanks for this article! Our firm has been trying to improve our fan base on our facebook business page. We have a twitter with about 380 followers which we just set up about 3 months ago. I don’t think that’s bad but I know we can do better. I would like to let you know how things go. Thanks again regards
Comment by Sal Hakim— March 24, 2010 #
Thanks Sal – I look forward to hearing from you again soon…
Comment by Carson McKee— March 25, 2010 #