Where Do Sponsors Fit Into Social Media?

November 18, 2009 at 7:35 pm | Posted in Marketing, Social Media, Sponsorship, Twitter | Leave a comment
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Which is better? Ads or Links?

Links – hands down. But there is a differing of opinion on a few factors. I’m going to focus on Twitter for this post as it is great at link sharing.

Here’s an article based on the idea that more followers = higher CTRs (Clickthrough Rates).

And here is one that goes against that idea.

Now these ideas in social media marketing are still kinda new and in the world of sports marketing, Twitter followers are generally over 10K. But what seems quite clear is that in social media spaces, providing information via links that your market cares about is a solid way to go.

Keep in mind – we are in the social media space here – when looking at sponsors, we need to position them as partners. Dropping any old corporate link into your Twitter stream may not sit well with your followers so you need to consider who or what your corporate partners offer that will best suit your base. These people can “unfollow” you very quickly, and will do so if they feel that what they are receiving is not of interest to them. They are there to follow your team – your product – so you need to build social media sponsorships in collaboration with your sponsors that will give them – and your followers, something they value.

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