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What is the hotest new social media site in the world of sports marketing?

The site is www.stampsconnect.com and you should check it out.

It’s the new social media aggregator site from the Calgary Stampeders of the CFL. The site was launched today to coincide with the 2009 season kicking off tomorrow (July 1).

What Makes StampsConnect.com Different?

You might have seen PlanetOrange.net, the social network hub of the Phoenix Suns – widely regarded as leaders in this kind of thing. It is great to see that other teams and leagues are now stepping up and doing some engaging work – especially from a (relatively) smaller market team like the Stampeders.

StampsConnect is 100% user generated content – it pulls content from Facebook, Twitter, YouTube and Flickr and brings it into a single hub – this is most often called an aggregator. The site employs a “pull” strategy – StampsConnect pulls in content from other sources into a single place. As more and more teams look to 3rd party social networking sites like Facebook and Twitter, I think it makes increasing sense to build some structure around that in order to centralize and manage it. In addition – it provides another opportunity for advertising and sponsorship activation.

If you are interested in StampsConnect and want to learn more – please use my Contact page. I will be happy to connect you with the development company.

Lastly – a question…

What do you think about teams using an aggregator such as this? Does it provide a useful layer of media? Will fans use it or simply access each social network site individually?