The Core of Direct Contact: Sales Direction

May 4, 2009 at 10:32 am | Posted in Blogging, Business Tips, Facebook, Linkedin, Marketing, Sales Methodologies, Sales Tips, Social Media, Sports Marketing, Twitter | 4 Comments
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DollarSome poeple know me as a sales trainer.

Some know me as a social media consultant.

Some think of me as a sports marketer.

I blog about Facebook, Twiter, Linkedin, sports marketing, selling skills, sales theory… a range of different topics – that have one common point at the core. Sales.

My perspective always comes back to the $. These are tools to help find, establish, listen to and reinforce customers/clients and keep the dollars following. Is this cold? No – this is business. And (most) businesses are about generating revenue and profit – it is that simple.

As it has been just over a year since I started this blog, I felt it was important to talk about my focus – why I write what I do. I have appreciated all the comments and emails that I received and I look forward to many more.

Thank you for being a reader – thank you for your interest. Now, what are we going to do next?

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4 Comments »

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  1. That about says it all. Keeping your eye on the cash (both in and out) removes the confusion of the labels. Atta boy!

  2. Thanks Keith – keeping it straight up… Best to you as always!

  3. What if money will wanish?

  4. Then I guess you need to find a way to get some more… more clients, new customers…. I don’t think things just vanish…


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