Facebook Apps that Drive Fan Engagement
April 20, 2009 at 8:24 pm | Posted in Facebook, Marketing, Networking, Social Media, Sports Marketing | 2 CommentsTags: Apps, Canucks, Facebook, Maple Leafs, Social Media, Sports Marketing
Here’s a look at 2 Facebook apps for teams I’ve blogged about previously – the Vancouver Canucks and Toronto Maple Leafs.
First off - The Vancouver Canucks Fans App by Watercooler.com
A couple of weeks ago, I connected with Kevin Chou, CEO of Watercooler.com (Pat Coyle had referred him to me – thanks Pat!). While watercooler.com does many interesting things, I am only going to focus on the Canucks app in this post.
While Facebook provides a fan connection opportunity (to both the team and other fans), teams can maximize reasons why their fans would want to join Fan Pages and continue to visit them. The Canucks app provides:
- Contests
- Networking/interactivity
- Share-able content
- Ability to purshace tickets and merchandise
So beyond the value of social media fan engagement, there is a revenue stream opportunity here as well. At the time of writing – the Canucks app has 183K+ fans… a pretty large group to tap into.
Here is a link to the Maple Leafs App on Facebook…
The Leafs have built this App internally – it still requires some tweaking, but when fully operational, it will allow fans to build a custom jersey 
online, or create their own hockey card with their own face/name on it.
What I find interesting about the Leafs social media situation is to see how their fan base buys into it. As I wrote about previously, the Maple Leaf brand is very strong and I expect to see their followers and fans soar online – especially as their on-ice rebuild continues.
If you are on Facebook, I suggest that you give these apps a test drive for yourself- when fans use them, the viral nature of Facebook info permits waves of 2nd degree marketing messages, e-commerce opportunities, and can help drive eyeballs back to the team website.
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Carson McKee
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Hi Carson –
My firm is now a direct supplier for a product created by FreeCause that developed a SnapCMS tool and a customizable toolbar that melds a branded social space with an organization or team to connect with fans. Incentives for fans to utilize the tool are provided in the form of credits toward merchandise – or in the case of a cause – provides donations to that cause.
Information is available at Freecause.com or you can contact me at davidr@Pinpointsponsor.com
Comment by David Rachell— April 21, 2009 #
Thanks for letting me know David – interesting ideas…
Comment by Carson McKee— April 28, 2009 #