Comments on: MLSE Social Media Strategy

By: Linkage for Apr 17 9am to Apr 21 7am - Raptors Republic

Linkage for Apr 17 9am to Apr 21 7am - Raptors Republic — Tue, 21 Apr 2009 12:01:34 +0000

[...] MLSE Social Media Strategy « Sales Direction [...]

By: Carson McKee

Carson McKee — Mon, 20 Apr 2009 14:54:22 +0000

Thanks for your comment John, When it comes to sports empires - there are none bigger than AEG.. I also look at George Gillette's properties (including NHL, NASCAR, English Premier League Football). Both of these examples are international in scope and are capital "M" Major brands and facilities. MLSE possesses 2 Major brands in the Leafs and Raptors among 4 local properties - the AHL Marlies and MLS Toronto FC are just not on that level of exposure, fan base, media coverage, etc... Nothing against MLSE, of course... that is certainly not my intent.

By: JOhn

JOhn — Mon, 20 Apr 2009 14:39:51 +0000

Hey Carson,

Liked the article.. but not sure if you did your homework on the MLSE as it is not a local “mini” Sports empire… Its probably one of the biggest in the world and for sure in Canada.

By: The AltRaps Blog » Blog Archive » Toronto Raptors Linkage for April 18th from 04:56 to 07:45

Sat, 18 Apr 2009 13:01:47 +0000

[...] MLSE Social Media Strategy « Sales Direction – [...]

By: Gary P

Gary P — Fri, 17 Apr 2009 21:23:00 +0000

The dilemma most organizations are struggling with is how to effectively get people to bring their content/brand into someone's social networking world. Fanaticam is the solution. It's a proven drive-to-web of game/event attendees and a compelling call to action. Fanaticam has developed a turn-key digital media marketing video system that teams can use to give their fans a unique, high-value game-day/event take-away and engage them in the most dynamic way possible. The take-away is a personal fan video they retrieve from the team website once they return home from the game using an advanced PIN-to-Media system and server-side system allowing functionality such as commenting, syndication, sharing/bookmarking & embedding. Fanaticam.com With the popularity of 'me-casting' and Internet users eager to obtain personal content that they can add to their social networking pages; some who just want to share their experiences, and others looking to become the next viral Internet sensation, our program makes it simple for teams to provide their fans with exactly that. It's taking the whole 'fan photo' concept to the next level. It's a perfect property to get a sponsor involved, with significant branding and interest that is inherently viral. Teams advertise their experience and bring new and increased value to the ticket price, and sponsors get significant brand association with the free offering. For the cost of say a 'single game bobble-head give-away' promotion, a team can have an entire season of Fanaticam give-aways for fans to leave with! If your fans are fanatics, you have to give them Fanaticam!