Comments on: NHL Teams Turning to Social Media

By: Carson McKee

Carson McKee — Sat, 23 May 2009 01:31:27 +0000

Thanks Brian,

I agree, many teams are leveraging existing resources for social media and you’ll see an increased focus on these roles moving forward – across many different industries…

By: Brian Moseley

Brian Moseley — Fri, 22 May 2009 21:28:43 +0000

Great article Carson. I have been following NHL jobs and it looks like Detroit put out an Ad for a “Social Networking Coordinator” and the Florida Panthers for a “Emerging Media Manager”. I expect to see more soon.

By: Carson McKee

Carson McKee — Sat, 11 Apr 2009 13:02:57 +0000

Very pleased to have you come back and look forward to your comments/discussion!

By: Prumnbure

Prumnbure — Sat, 11 Apr 2009 01:38:13 +0000

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By: Carson McKee

Carson McKee — Sat, 04 Apr 2009 20:42:07 +0000

Glad you found me – thanks for the feedback!

By: crurfApelttup

crurfApelttup — Sat, 04 Apr 2009 20:22:54 +0000

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By: RyanB

RyanB — Tue, 24 Mar 2009 04:10:05 +0000

Hello fellow members, I wanted to introduce myself. I'm Kenneth. I guess I should start participating instead of just reading the posts all the time. I thought about starting my own board but I'm glad I found this one instead. Great Info! Later....

By: Carson McKee

Carson McKee — Fri, 20 Mar 2009 12:27:54 +0000

Very much appreciate your comment, Mike.

I’m very familiar with Hockey Night Mashup, its great to connect with someone involved, and pleased to see your success!

By: mike mcginn

mike mcginn — Thu, 19 Mar 2009 16:05:23 +0000

Hi Carson…
I work with a digital agency in Toronto called and we do a lot of work with CBC Sports and a lot of it is centered around hockey.
We recently launched a highly social UGC video editing initiative called “Hockey Night Mashup” and the results have been spectacular. Sponsored by Rogers, the application has generated over 20,000 videos and those videos have generated over 2.5 million views and over 5 million banner impressions. We’ve integrated brand into the entire experience including pre/post roll stingers, banner ad units and in app advertising.

The key, as you mentioned, is engagement. (fans spend b/w 10-60 mins creating videos on our application) Hockey fans will consumer hockey content. No question about it. The teams should focus on providing fans with opportunities to engage with content on a community level. Accomplishing that, sponsorship becomes a realistic way to amortize and profit from the social media investment. That, I think, would mean everybody is happy.

check out Hockey Night Mashup at hockeynightmashup.cbc.ca

Mike McGinn
Indusblue

By: Carson McKee

Carson McKee — Wed, 18 Mar 2009 17:11:44 +0000

Thanks for the heads-up on wetpaint, Robert.