My two cents – in a word, “No”.
Here’s why…
Let’s say you have a Pro Sports Team Facebook Fan Page – and a brand – one that is not currently a sponsor of yours – shows up and engages your brand on Facebook. The viral nature of Facebook makes this action visible to many, possibly thousands of other people. Is this kind of brand interaction “fair” to your other (paying) sponsors who are not actively engaging your brand on Facebook?
Perhaps fair is the wrong word, but you get the idea. Social media is a platform – and yes – it is a free one, but that doesn’t necessarily mean that brand interaction in this space does not have a price. In fact, I would counter that it does.
As teams and leagues begin to negotiate the social media space (check out the NHL’s new Fan Page that launched recently) these kinds of questions need to be asked and addressed. These are the kinds of answers and strategies that I build. More on just how to do that in a later post…
What do you think? Can brands be Friends?
A new video hit the Pittsburgh Penguins Facebook FanPage…
Your network used to be the people you knew, the people who referred you, the people you had some degree of trust with. Then there was the rest of the world – your customers, your prospects and the people who will or would buy from you. These are the people you “followed up” with.
Here’s a list of the NHL club’s “official” (i.e. owned and operated by the club) Facebook FanPages ranked by total population – with some analysis to follow…
The other week, 
I’m just outside the Bell Centre, a Habs fan just paid a scalper $100 for a ticket to the draft.

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